Hi, I'm Shreya.
I create ideas and make them come to life.
Strategy. Execution. Results.
About me
I work in healthcare consulting, building dashboards in SQL and Tableau and managing reporting for four health systems. It's a lot of analytical work, but I still find time to build things on the side because I genuinely enjoy it.
I don't have a formal marketing background, but I pick things up quickly. That's how I taught myself to build websites, put together marketing strategies, and execute ideas from scratch. My consulting work gave me the analytical foundation, and I combined that with creativity to make things that actually work.
I see opportunities, figure out what people care about, and make it happen. Whether it's marketing strategy, website builds, or events from scratch, I like turning ideas into real things.
I've Built Something That Still Lives Today
How It Started
I helped co-found Ferritiva a while ago, but I don't work on it anymore. The team runs it now and I just stay loosely connected so there's no conflict with anything I'm doing today.
What I Actually Did
I did whatever needed to get done. Product ideas, design, customer testing, compliance, operations. I built the entire website from scratch using a no-code platform and created the vision, layout, branding, and build on my own.
It was a learn-as-you-go environment that taught me to take ownership and push things forward without needing a full roadmap.
Where It Stands Now
I'm not involved day-to-day anymore, but a lot of the early work I did still shows up in what the team uses. That experience makes me comfortable working independently or fitting into a structured team when that's what the role needs.
What I Do Best
How I Work
I can tell pretty quickly if something will work. It helps me make clean decisions, spot gaps, and move fast. I like mixing strategy with creativity and then actually executing, not just talking about it.
What I'm Good At
I see opportunities early, understand what people care about, and build something that matches that energy. I come up with ideas, shape them, and turn them into something real with the people around me.
An Example That Shows It
Chicago didn't have South Asian fashion events even though the community is huge. I'm Indian, so it felt personal and I knew there was demand. I pitched the idea to the founder of Chicago Fashion Bar and he let me use the venue.
I got three designers from Devon Street boutiques on board for $1,000 to $1,500 each. I organized 15 volunteer models (all signed talent), worked with hair and makeup artists, and brought in a volunteer cameraman and videographer. Tickets sold out at $20 to $30 each with over 150 purchases.
The event had a bartender, pop-ups, and a full audience. It was one of those projects where the idea came from being perceptive, and then I put the pieces together and made it happen.
Beyond the Work Stuff
I moved from Chicago to Miami recently. My boyfriend and I live in Edgewater and we love it. I explore new coffee and matcha spots, do Pilates, and take different workout classes. I bring my little digital camera everywhere to capture small moments.
I like trying new food spots, especially tacos and sushi in Miami. I also love traveling and trying new things. This past year I went to Puerto Rico, Turkey, Banff, and Greece. I went paragliding, rappelled down a waterfall, and climbed a Via Ferrata.
I like adventure, but also simple things like walking around a new neighborhood and finding a good matcha.